At Brellixandrow, respect for personal information forms an important part of how our dress shopping website operates. This Privacy Policy explains how information is collected, used, stored, and protected when visitors browse, register, or place orders through our platform.
This policy has been prepared for users in Hong Kong and follows the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”), which governs how organizations collect and handle personal data within Hong Kong.
Information We Collect
When you interact with our website, certain personal details may be requested so that orders and website functions can operate smoothly. These may include:
- • Name
- • Email address
- • Delivery address
- • Contact number
- • Account login details
- • Purchase preferences or browsing activity
Information may also be collected automatically through cookies or similar technologies, such as device type, IP address, and website usage patterns.
All data collection is carried out for lawful purposes connected directly with our dress shopping services, in line with PDPO data collection principles.
How Your Information Is Used
Your information may be used for purposes such as:
- • Processing and delivering orders
- • Managing customer accounts
- • Responding to enquiries
- • Improving website performance and user experience
- • Sending updates related to orders or services
- • Meeting legal and regulatory obligations in Hong Kong
Personal data is used only for the purpose communicated at the time of collection or for directly related activities unless permission is provided for additional use.
Data Accuracy and Retention
Brellixandrow takes reasonable steps to keep personal information accurate and up to date. Information is retained only for as long as required to fulfill operational or legal purposes.
Once data is no longer necessary, it is securely deleted or anonymized, consistent with retention requirements under the PDPO.
Sharing of Information
We do not sell or exchange personal information. Data may be shared only, when necessary, with:
- • Delivery partners
- • Website hosting or technological service providers
- • Legal or regulatory authorities when required by law
Any third-party receiving information is expected to handle it responsibly and only for approved purposes.
Security Measures
We apply practical safeguards to reduce risks related to unauthorized access, alteration, or disclosure. These measures may include secure servers, restricted system access, and monitoring procedures designed to maintain data integrity.
While online systems strive for strong protection, no digital transmission method can finalize absolute security.
Your Rights Under Hong Kong Law
Under the PDPO, individuals have the right to:
- • Request access to personal data held about them
- • Request correction of inaccurate information
- • Withdraw consent for certain uses of data
- • Ask about our data handling practices
Requests may be submitted through the contact details provided below. Reasonable validation may be required before processing requests.
Cookies and Website Technologies
Cookies help our website remember preferences and understand how visitors interact with pages. Users may adjust browser settings to refuse cookies; however, some website features may function differently as a result.
Policy Transparency
Brellixandrow maintains openness regarding personal data practices, consistent with Hong Kong privacy requirements that organizations clearly explain how information is handled.
Updates to this Privacy Policy may occur when operational or legal requirements change. Continued use of the website indicates acceptance of the updated terms.
Contact Us
For questions, access requests, or privacy-related enquiries, please contact:
Brellixandrow
Email: support@brellixandrow.com